5 Blogging Trends You Need To Focus In 2018!
The blogging world is crowded, but far from saturated. More and more niches, methods, and followers are becoming active every day. Thus, every blogger needs to keep tabs on the blogging trends that they are going to witness in the coming year.
In 2018, blogging would be bigger and better than ever before. In order to keep up with the demands of this dynamic industry, keep on reading…
5 Dynamic Blogging Trends
- Focusing On Videos
When you make a video, it instantly grabs attention. One can add all type of content in a video. This attracts more viewers and gets more information across in a very short span of time.
Videos have also proven to be more effective than written content or even images. Even if this is not the comfort zone of many bloggers, they need to look into making videos from their content by the time 2018 rolls around.
When you shoot videos a bit of know-how in the lighting and audio area is essential. Outdoor lighting is best for videos, but the noises can bring the quality down. So bloggers need to be aware of the nuances of video-making if they want to take full advantage of this specific trend.
You can also try using various software for video editing.
- Make Use Of The Live Stream Feature
Live streaming is a form of video marketing that doesn’t stick around for very long. This ephemeral quality is what fascinates social media users. The same goes for the Stories feature on Facebook and Instagram. The very fact that the content would evaporate and be lost after a day or so would have users rushing to view it. This gives bloggers a great level of influence which would only increase in 2018.
Bloggers should not ignore these relatively new features. They are here to stay, at least until something better comes along. For now, they are a valuable tool for hosting giveaways and competitions, as well as sharing events for your brand. Their attractive quality is not to be taken lightly in this age of social media.
You should not dare to ignore follow Social Media Marketing Trends for this year.
- Staying Responsive
Along with writing, videos, and snapping images, you also need to be conscious of your feedback. Your followers and fans are waiting to hear from you.
Replying to comments and dealing with queries or complaints can make a huge difference in your traffic. People would know that you are responsive to them and would hence return again and again.
Moreover, blogging is fast becoming an engagement technique instead of a personal experience. If you are thinking if starting a company, a blog alongside it is a great idea for the coming year.
- Quantity With Quality
This last trend may surprise some, but not those who know where the blogging world is headed. People are now in search of blogs that would guide them about technical and everyday projects. They are in search of entertainment too, but the bite-sized bits of information have a limited usage. The most influential blog posts of the past year have been several thousand words long.
It’s not all about the length, but blogging success is definitely linked to it.
Longer blog posts are more likely to provide in-depth content.
Readers are hence surer of finding what they want in one place, instead of having to search all over the Internet.
However, when bloggers writer long posts, they must keep in mind that there are some organization requirements too. One cannot just write a whole block of text and expect it to gain too much attention.
They would find their long posts much better received when they include several headings, subheadings, title, diagrams, images, etc. Hence, the length of a blog post would only have the intended success if it is broken up into digestible chunks.
As quality mater the most, you should follow the professional tips for writing.
- Telling A Story
Blogging is not just about pegging certain products, trends, or items. It’s about creating some interest first, grabbing both attention and emotion, and then launching into the point of your effort. As 2018 approaches, bloggers are becoming more a more influential on social media and the Internet in general. It only stands to reason that they would be sought out for the promotion of a brand at any point.
In order to stay on top of the ranks, then, bloggers have to make sure they make their posts as compelling as possible. This involves a subtle way of going about promotion. Bloggers may promote something they genuinely feel deeply about or simply for some kind of compensation. Whatever the case, they may have to put some thought into the narrative part of their work.
- Focus on Search Engine Optimization to rank your blog.
- If you are not consistent with writing every day, it is recommended to schedule your blog post.
If you are a beginner…
- 5 Incredible Blogging Tips for Students to Learn
- 5 Common Blogging Myths (It will Scratch Your Head)
In 2018, bloggers need to keep developing their skills. Too much of the same content would soon leave a feeling of stagnancy in the viewers. There are plenty of blogs out there, with many offering the latest and most effective kind of content.
Hence, no one can afford to keep muddling along as they have been. So follow the blogging trends, stay updated and stay dynamic!