In 2017 it is more than clear that video marketing is one of the most efficient business promotion methods there are.
However, for this to work, you need to learn how to do it the right way. Not every video is bound to improve the impression your visitors have of your business or your Google ranking.
With this in mind…
Here are 5 simple video marketing tips to boost conversion rate.
You should definitely learn if you want to improve your website’s traffic as well.
1. Improve Your Google Rank
First things first, you should know that the videos you post online can improve your Google rank.
To achieve this, however, there are several things you should do.
First, you need a compelling title for the video, as well as a simple yet vivid description. Second, you need to make your video shareable (more on that later). Finally, you need to have backlinks to this video from as many different websites as possible.
Still, keep in mind that quality always beats quantity and what you should be looking at is the ranking of these websites and not their number.
Making your videos shareable isn’t exactly rocket science. There are a few basic principles you need to abide by.
First and foremost, you need to keep your videos long enough, but this doesn’t mean cramming inorganic content in them just to boost their length.
Second, lists and reviews are much more compelling for the general audience, which is what you should take into account when coming up with a format for the video.
Finally, you need to keep in mind that even the time of the week matters when it comes to uploading your videos. For some reason, more content gets shared on Monday and Tuesday than on any other day of the week.
If you are not making time to upload videos on peak time, you need to follow Digital Marketing Strategy to Saves Time.
3. Use Explainer Videos to Improve Your Conversion Rate
Seeing how all surveys agree that explainer videos are a perfect method of conversion, you need to learn how to make them the right way.
The most efficient way of doing so would be to contact experts involved in corporate video production and ask for a few tips and pointers. Still, here is a brief rundown.
A good script, a simple structure (the problem – the solution – how it works – call to action) and, of course, a great narrator are the three pillars of any good explainer video.
4. Use Video Testimonials
Every reputable business needs testimonials. Some companies settle for listing quotes from satisfied clients, but making a video is undoubtedly a much better way to handle this situation.
For starters, you can give your visitors a chance to see the person in question rather than just see the words on the screen which could be written by anyone.
5. Tell a Story
Remember, you are not only doing video marketing. You should know your competitor’s marketing strategy. To stand out from your competitors, you have to be unique.
One of the best ways is Making your story!
In the end, don’t forget that every video you make is an art piece, which means that each one of them has to tell a full story.
What you need to do here is put your company, your product, and your services in a context which your clients will be able to identify with.
By doing this, you are also promoting your corporate values, which is great for your overall branding efforts.
As you can see, with just these five simple video marketing tricks, you can greatly increase the efficiency of your digital marketing campaign. You should also adopt 17 Tips for Maximizing the Digital Marketing with your experience.
It might be true that a general audience likes watching videos more than they like reading, but does this mean it doesn’t matter what you upload as long as it is in the form of a video? Of course not.
Here, you will have to push your creativity, ingenuity, and outside-of-the-box thinking to the limits. These are all video marketing tips to boost conversion rate and get more traffic to your website.