Digital marketing is in constant movement. In earlier post we have disclosed 10 Social Media Marketing Trends of this year, now, we will check out all the Digital Marketing Trends for your business.
There are technological innovations, changes in social networks, new layout formats, new design techniques, novelties in the way of addressing and communicating with the public and the selling of products that must be present in the marketing campaigns of companies if we want our brand to stand out from the competition.
For this, it is essential to stay updated and know the latest digital marketing trends that will mark the year 2018 before they arrive. In addition, knowing these trends will give us clues as to what we should invest our marketing budget in future campaigns.
10 Digital Marketing Trends of 2018:
Without further ado, here are some digital marketing trends we can expect in 2018:
1- Business Intelligence:
The investment in Business Intelligence will contribute to your business strategy’s 180-degree turn, because using the optimum tools for your company, focused on the analysis, will allow to discover, catalog and interpret the data in a correct way that will facilitate decision making.
2- DMP (Data Management Platform) technology:
A Data Management Platform (DMP) gives us a very precise idea of when, how and at what stage of the conversion funnel is the best time to impact the customer.
In addition, it allows us to connect the traffic of all our channels on a single platform. It is the key to save and carefully guard the information of our consumers, as well as make use of it in an intelligent way.
To get the most out of DMP we must work hard on the Conversion Rate Optimization (CRO) of our websites to improve conversion ratios and processes.
3- Big data:
It has been the quintessential marketing trend of 2017 and will continue to be in 2018. The actuality of digital marketing, in fact, is based on Big Data.
4- Personalized and customer-focused content:
Content will continue to be a fundamental part of marketing strategies but now it is also looking for a personalized customer experience.
It tries to escape the traditional static content and offer a more dynamic one.
This way we will get a better performance of our campaigns. In essence, it will enhance 1 to 1 communication.
5- Visual, visual and more visual:
Visuals are just as important as the content. An info-graphic works much better than a text, a video or a GIF than a static image …
Visual Contents are best for increasing website traffic. People already prefer to ‘see’ than to ‘read’.
This is the reality that we live in and the sooner we apply it to our campaigns, the better it will go to our brand since now an image is worth a thousand words.
In fact, the social network that has proliferated the most since it came out is Instagram, a social network that fundamentally completely visual.
For Instagram you can check out:
- 6 Simple Way to Increase Engagement on Instagram
- Tips and Tricks for Using Instagram for Business
- 5 Best Money Making Instagram Tricks
6- Growth Hacking:
Growth hacking means staying consistent in dedicating yourself to understanding the public through data and tests, in order to know how to grow the brand and thus increasing the number of leads achieved with a minimum investment.
7- Voice and search marketing:
This is one of the most important anticipated marketing trends of 2018. This will have a significant impact on SEO as semantics becomes more and more important.
We cannot deny that mobile is the main tool that people use today to make inquiries about a product or service and then proceed to buy it.
Therefore, the mobile must be at the center of the 2018 strategy! And the future does not predict anything else.
More and more mobile apps offer us more and more complete information so that the use of the device, far from diminishing, will be more frequent in our daily routine, especially in the decision-making of the consumer at the point of sale.
9- Artificial intelligence
AI will certainly become part of the marketing strategies of 2018, although it had already begun to form of marketing strategies 2017. The Chatbots, the predictive analysis, etc. will have important roles to play.
If you want to develop your own Chatbot for your business, today, there are many free Chatbot development tools are available.
These are influencers that do not have a massive reach but that have followers of better quality and are more specific, therefore, a greater commitment and loyalty to a brand. Micro-influencers will also have an important role to play in marketing strategies of 2018.
These are some of the marketing trends that we will see starting in January. And companies should start implementing digital marketing trends in their strategies if they do not want to be left behind.