Although a lot of digital marketing processes can be automated, this can still consume most of your time. Seeing how time is money, this puts you in a bit of a hotspot. The only solution you have is to either hire more people or find a way to become more productive and achieve more in a shorter time span. It goes without saying that the latter is much more cost-efficient.
In the previous post, Ivan has claimed 7 Marketing Strategies You can learn from your competitors.
So if you are thinking you are wasting lots of time for marketing your business, you are at the right place. So without wasting any further time, let’s see…
Digital Marketing Strategy Implementation & Practice to Save Time:
With this in mind, here are five digital marketing strategies that are known to save time, both directly and indirectly.
1. Make a Schedule
Some blogs publish their content at the exact same day of the week. Others have special events or releases they need to cover.
It goes beyond saying that holidays, major events and niche-specific occurrences also need to be given their due attention.
For example, Black Friday, Valentine’s Day and New Year’s are important dates in the calendar of every retailer.
Because of this, your first objective of Digital Marketing Strategy implementation should be making a solid schedule. In this way, you will know exactly when and what to post, which will leave the rest of your time free to focus on other tasks.
2. Make a To-Do List
Without knowing exactly how many tasks you have ahead, you won’t be able to figure out how to organize accordingly. This is where to-do lists come in extremely handy.
You can make them on a simple piece of paper and then cross out the tasks you have successfully completed or you could find adequate software for the task.
The latter can be particularly handy, since it is highly likely that there is a mobile app available as well. This means that it will always be by your side.
3. Life-cycle Marketing
The next thing you need to explore is the notion of life-cycle marketing. This simple hypothesis is based on the idea that before they actually become customers, your visitors go through several stages. It also deals with the revolutionary idea of approaching your potential customers through a one-on-one approach, instead of engaging them as a part of a target demographic.
Nevertheless, life-cycle marketing requires marketers to do proper research and continuously monitor the progress of the entire project.
4. Branded Communities
The very word community is supposed to capture the sense of belonging. Unfortunately, it is extremely hard for social networks to recreate this sentiment adequately.
An average Facebook user likes about 70 pages. A similar statistic is available for the number of Twitter or Instagram follows.
This is why, even if a customer is following you on social networks, this isn’t such a big deal. In order to change this, you need to create an on-site alternative in the form of a branded community. In this way, you know that no matter how much of an effort you invest in its design, it simply won’t go to waste.
If you are looking for Facebook and twitter alternative, read expert tricks to use Instagram to grow your business. Handling social media as Digital Marketing Strategy implementation is the best thing you can do to improve social brand value of your business.
5. Fulfill Follower Requests
Finally, instead of sitting in front of a whiteboard trying to figure out how to accommodate your audience in the best way, you could save a lot of time just by listening to them.
People will always come to you with complaints and requests. Sure, sometimes they will just be malicious, but in most situations, they will contain valuable feedback. There is no better way to both improve your digital marketing efforts and accommodate your followers than to fulfill their requests.
To you, this is just a few seconds of your time, but for them, it could mean the world.
Like in the popular saying, you are supposed to work smart, not hard. Proper organization, being systematic, listening to useful advice and realizing how your struggles fit into the bigger picture are just some of the strategies. This Digital Marketing Strategy implementation can save you both time and effort. Because of this, you owe it to yourself and your company to at least consider some of the tips listed above.