You have a website that you are proud to own with a good small following to back it up. But now you wish to drive more traffic to your website. The business goals and the products are all there, but there is something else that it lacks. Perhaps the design is bland and the content isn’t robust enough.
What do you think to increase Website Traffic Using Visual Content on your website?
We have come too far in the digital age that standard doesn’t cut it anymore. What’s the point of hosting a website if it is no different than the rest?
You have to focus on first impressions. And that means that your visual content has to stand out.
How to Increase Website traffic Using Visual Content?
Take heed of the following points for Increasing Website traffic Using Visual Content.
1. Use relevant images with your info
If you’re going to get the name of your brand out, you have to use more than plain words. People are only going to retain very little information about it a couple of days later. But if you use a good pic with that info, it will result in much better retention.
Nowadays, Instagram is a popular social media platform for sharing eye caching images. And many businesses embrace it to drive a traffic. Follow data-driven Instagram marketing strategy.
2. Make videos
Writing is only half of the job. If you really wish to turn some heads, then you are going to have to make some videos. They help not only in the visual department but in audio as well. It’s a great way to introduce your product, brand or your skills to your audience.
You can make educational videos to help them use a product or service the way you want to. Because of the results, people will want to come back for more and you can observe increase website traffic using visual content.
Related Read: 5 Simple Video Marketing Tips
3. Use a variety of colors
Colors make the world go round. They help increase our decision-making powers. With that in mind, you should only opt for the most alluring of pigments you wish to put in your content.
4. Make use of infographics
If you can promote your product or brand in the form of a colorful storybook, then you’ve got yourself a business. This is how info-graphics work. Make learning enticing and fun. When your users read about your product, they have to be compelled to read till the end.
Be sure to use bold colors and try not to put in too much text. Make use of captivating visuals to get the job done.
5. Share inspirational images
Some of the best ways to move an audience are to inspire them. You should share inspirational quotes, messages, and tips with your users. This tactic actually works pretty well with social media apps like Twitter, Pinterest, and Instagram. The more you share, the more you inspire traffic over to your site.
6. Connect with your audience
To ensure that your audience comes back for more, you have to connect with them on a personal level. They will be more than happy to like, share and subscribe for your content once you hit the right emotional notes with them. Construct the content on your site to achieve this effect.
7. Using SlideShare
SlideShare is arguably the best place where you can share your presentations and other content online. It is perhaps one of the better ways to introduce your brand and product to your audience. Making slides is a great feat to let the world know what you have to offer.
Of course, you have to ensure that they’re colorful and stimulating as well.
8. Call to action buttons
If everything you have for the viewer is on your official web page, then make use of call to action buttons. These buttons will help your viewers navigate their way around the website. It will guide them to the next page or to the place that they need to visit for their convenience.
Do not use the generic design approach if you want to Increase Website traffic Using Visual Content.