Content Marketing the next saviour to market your products or services. Before looking at the strategy to increase sales using content marketing, let’s brush up some basics.
What’s Content Marketing?
It is a type of marketing or business practice where we create content to deliver value to our customers then market them to our target audience so that it will help them to take valuable and profitable action.
As a result, the business which is implementing content marketing will generate more customers and make more profit. It is also one of the efficient inbound marketing methods.
Powers of Content Marketing
You need prefect content marketing strategy to grow your business.
Pitch that Elevates your Business
Traditional Marketing and other paid promotions just tell people that you are awesome but content marketing will show people that you are really experienced and an expert in the Business offering you are giving.
So this technique helps you to prove you are an expert in your field of service or product providing with organic practices.
To boost your business, follow content marketing strategy for small business.
Create Content that people love
In Today’s world, even many companies have been using several ad networks like google ad-sense,ad-choices, and much more.
These ads are annoying for the people but with content marketing, you will be creating content that people are really looking for and market it in the place where they look for that piece of valuable content.
As a result, your product will attract the attention of lots of audiences and among them, a large percentage would be your target audience or future customers.
This will also help you to more and more email subscribers as a result more people will be at the top of the sales funnel.
Content marketing is not to Sell your product immediately
As this is one of the organic methods of marketing it is used to establish long-term relationships and trust with the target audience.
The goal is to create the authenticity of your brand first, increase your brand value and trust among the customers. As a result, people will automatically buy your product.
Look at the big Venture around. They don’t market much themselves but the content shows their expertise and value they can add to other ventures.
Marketing is not new and there is an history behind it.
This type of marketing has been there for a long time but it was identified in recent times.
The most popular example would be “The Furrow” which was published in 1895 by John Deere. It didn’t do any advertisement but had a great reach because the content in it helped farmers to manage their farms.
Today it is published in 40 countries and in 20 languages.
Why Content marketing is trending in the last few years?
There is no surprise if content marketing is trending. There are many benefits of content marketing.
Traditional marketing (Online advertising is less and less effective as time goes on) has been losing its importance due to less ROI.
Due to the development of technology we have ad blockers that are allowing everyone to block online ads easily.
People are busier; the attention span is decreasing. In 2000 the average attention span was 12 seconds. In 2013 it has reduced to 8 seconds. And today its less than 5 seconds.
As a new contrast to online advertising content marketing has become a new goto tactic for great advertising by the marketing teams.
Great content also builds long-term relationships with the customer. You are not just selling your product but establishing credibility.
Saves Money and gives greater ROI. It involves a 62% lower investment than outbound marketing and 3X more leads.
The goal of content marketing is to create interesting and engaging content that your target audience will love and will deliver a value/solution for their problem.
If you want to put yourself as a digital marketing expert, checkout content marketing for digital marketing.
This is how you can increase sales using content marketing. If you want to know more about content marketing, show your interest by liking, sharing, and commenting. I will be publishing the framework of content marketing very soon.