Gone are the days when you had to think about whether your business needs a website.
Should you go online? Do your business have a presence on social media? Should you have a social media strategy?
All of these are compulsory today so much so that you rarely find a business without a website or presence on social media!
The scenario has changed to the extent that businesses these days have to consider whether or not they need an app. Having been in the business of mobile app development and marketing mobile app for business for a long while now, we have come up with a list of reasons. Why your business needs a mobile app?
What is the Importance of Mobile Apps for Business?
Read on to learn more about why it is necessary for a business to have an app.
1. Be available and visible to your target audience at all times
We could quote statistics and tell you how much the user today is engaged with his mobile phone and yet we aren’t going to do so.
After all, the importance of smartphones and the way apps are being explored as ad avenues and marketing channels hardly needs expounding upon given the number of apps that get submitted to the app store and play store every single day!
With users spending almost all of their time on mobile apps (if you really need the stats, it is about to 86% of the time), having a mobile app for business could indeed turn things around for your business!
2. Mobile App for Business is an excellent channel for marketing
Apart from helping your business reach target customers, your mobile app for business can actually help you connect directly with your users. You can share info about sales, promotions, and offers by means of the app. This could help in better interactions and communication with users.
Being leaders in Android Application Development, we have often recommended this means of direct marketing to our clients and they have had stellar responses to such campaigns.
3. Value addition and customer loyalty
Why insist on giving your customer a card that has his/her information and gets them to use it for loyalty points?
When they sign up and download your app, they can collect their reward/loyalty points using it and redeem it using the app too. With users becoming increasingly tech-savvy, this is sure to work in your favor and endear your business to users.
Benefits of Mobile App for Business as a Brand Value:
How does the app help to grow your business as a brand?
4. It is a great means for branding
Your mobile app represents your business. It gives out info about it, helps users transact with you and communicate with you and in short is a direct line to your customers.
Just like a website, if your app is user-friendly, secure, easy to use and stylish. It is sure to get a lot more attention and the users will have a positive image of the brand.
We recommend that you add features that your users will love. It helps to boost your image and make your app more popular.
In our experience with mobile app development, the easier and safer your app is to use, the better it is going to get rated. And ratings influence potential customers too. Keep all this in mind while building your mobile app for business.
5. Get that edge over the competition
If you are a small-sized business, an app could do the trick and turn the tide in your favor. After all, most small businesses don’t consider investing in mobile apps. Your doing so could set you apart from the competition.
If you are running a small size business, do read brand awareness for the small business.
It is, after all, making an impression and highlighting that USP that counts when it comes to customer outreach and this is a sure-shot way to get it done.
6. Business App to Improve Sales or Profits
Do not decide to have a Business app for the sake of having an app.
Take the decision.
Decide how your business app is going to help you make more money, and make sure you design it with a goal in mind.
There are multiple ways you can increase sales using the mobile app.
Also, remember that the goal you create may not be achievable by the Business app, which will mean that all of your good arguments for having a Business app are now void.
What You Should You Know about Business App?
Before you start developing your business app ask yourself the following questions. Answering them will help you understand the Importance of mobile apps for business.
7. Are your target consumers using mobile devices?
This is not the only question that you should ask yourself when you are deciding whether to build a Business app for your business. But, it should be the first question that you ask.
It is not a case of whether your target consumer has one, more than it is, do they use their app to shop for your service or product?
8. Does your website have a tool that may be converted into a Business app?
If your website does, then you do not risk a lot by making a Business app. You can advertise a Business app on the same page as the website tool and see how many takers you get.
If it becomes popular then you can start marketing the Business app in other places too.
9. Do your competitors have a Business app?
If they have an app, then you may benefit from one. There is also the fact that they may have simply jumped on the bandwagon before you.
Find out if they are having success with their Business app and if it is turning a profit or making them more popular.
10. Can you afford a good Business app?
A bad app is going to help make you a figure of hate on the Internet. Ask yourself if you can afford to make a good one.
A good one is going to have to be maintained, improved and patched on a regular basis. It is going to need the perfect UI (User Interface) in order to become something special.
11. Have you considered alternatives to your Business app?
A mobile website may do better, or a link campaign to your mobile website may be better. Do not forget that a Business app may pull people away from your website. It may give you less opportunity to sell your product and services on your website to the same people.
12. Is there a chance that your business app is going to cause public relations trouble?
Remember that a bad Business app is far worse than having no app at all. If there is a chance that it is going to cause PR trouble, then consider giving it a miss.
13. Is your mobile website very popular?
This is a two-way street because if you have a very popular mobile website then it means that a lot of people are using their mobile phones whilst using your service.
This is a big incentive to make a Business app so that it encourages these people to keep on using their phone when dealing with your Business app.
However, do you really want to risk pulling people from your very popular mobile website and risking losing them as you try to convert them over to your Business app?
14. Could your Business app building and marketing money be better spent?
If you have just set up your budget for your great new Business app, ask yourself if it is really worth it.
Rather than an app, could you make more money by putting the funds into an online marketing campaign or a new poster campaign?
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This is all about the Importance of mobile apps for business.
We have seen many small businesses flourish by getting an app. They have surged past competition this way!
If you don’t have a mobile app for business yet, it is time to think about getting one. After all, in our experience with android application development, we have seen businesses catapult to new levels with revolutionary apps.